The colour blue...in Hinotia

Hinotia is a small village in Madhya Pradesh, close to Vidisha, some kilometers off the main road, and surrounded by soybean fields. I was there with a small team from ITC as a part of our project on rural distribution.

In the last few months I have had the opportunity to visit plenty of villages deep inside UP, MP and Rajasthan - somehow Hinotia stands out for me. I was amazed by the simple beauty of this village - narrow but clean lanes, artistic layout and the use of the color Blue!

Many houses had been recently painted for Diwali, so they looked new. I asked the local Sanchalak if there was a significance to the color being used so much - he said "bas..logon to pasand hai" (people seem to like it here -:).